Department:
Course Content:
Chapter One: An Overview of International MarketingAn Overview of International Marketing
Chapter Two: International Marketing Environment
Chapter Three: International Market Segmentation, selection and positioning
Chapter Four: Foreign market entry strategies
| Attachment | Size |
|---|---|
 International Marketing Chapter 1.docx | 115.11 KB |
| International Marketing Chapter 2.docx | 154.47 KB |
| International Marketing Chapter 3.docx | 26.29 KB |
| International Marketing Chapter 4.docx | 34.75 KB |
