Principle of Marketing 1

Table of Contents    

Unit 1: Fundamentals of Marketing                                                                         

Unit 2: Strategic Marketing Planning                                                                   

Unit 3: The Marketing Environment                                                                    

Unit 4: Market Segmentation, Targeting and Positioning                                   

Unit 5: Analyzing Consumer Market & Buyers Behavior                                

Unit 6: Analyzing Business Market & Business Buying Behavior              

Unit 7: Marketing Information System



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